Little RidgeStudio

Connected business system

Your whole customer journey, connected.

From the first website visit to the first conversation, signed deal, payment and ongoing customer relationship, everything works together in one system designed around your business.

System overview

  1. 1Website visit
  2. 2Live chat or AI receptionist
  3. 3Contact created in CRM
  4. 4Opportunity added to pipeline
  5. 5Appointment booked
  6. 6Automated follow-up
  7. 7Proposal or payment
  8. 8Customer onboarding
  9. 9Client portal
  10. 10Reviews and ongoing communication

Every step passes what it knows to the next one, so nothing has to be re-typed or chased.

One journey. No disconnected tools.

Most businesses collect enquiries in one place, manage conversations somewhere else, track sales in a spreadsheet and manually move information between systems.

Little Ridge can bring those parts together, creating a smoother experience for both your team and your customers.

AttractStage 1 of 6

Website, landing pages, forms, campaigns and local search bring the right people into the system.

System modules

The parts that make up the system.

Website

A fast, modern website designed to generate enquiries and connect directly to the rest of the system.

Live chat

Speak with visitors while they're actively considering your business and keep every conversation attached to the right contact.

AI receptionist

Answer calls, respond to common questions, capture details, route enquiries and book appointments when your team can't answer.

CRM

Keep customer details, messages, notes, appointments and activity together in one place.

Sales pipeline

See every opportunity, what stage it's reached, what needs to happen next and the value of work being discussed.

Automated follow-up

Send the right email or SMS based on what a customer has done, without relying on someone remembering to chase them.

Reviews

Ask customers for feedback at the right moment and make it easier to build a stronger online reputation.

Payments

Accept one-off or recurring payments online and connect payment status back to the customer journey.

Appointment booking

Allow customers to choose the right service and book an available time without back-and-forth messages.

Email and SMS

Send individual messages, automated updates and longer-term campaigns from the same customer record.

Customer portal

Give customers one secure place for messages, documents, appointments, invoices and account information.

Bespoke apps

Build custom portals, calculators, dashboards, workflows and internal tools when an off-the-shelf feature isn't enough.

Inside the system

One record, one pipeline, one view of the work.

A quick look at how a single enquiry looks once it's in the system. Everything below uses example data.

Contact record

Laura Hensley

Hensley Interiors Ltd

Email
laura@hensleyinteriors.example
Phone
01274 000 118
Owner
Sam Whitaker
Deal value
£6,400
Stage
New enquiry
Commercial fit-outWebsite enquiryBradford

Recent conversation

"We're refitting two offices in March. Can you handle both at the same time?"

Website chat, yesterday 19:42

Upcoming appointment

Discovery call, Thursday 10:30 with Sam

Tasks

  • Send site visit checklist
  • Confirm March availability
  • Prepare two-office proposal

Notes

Decision made with her business partner. Prefers a phone call over email.

Sales pipeline

Move the highlighted opportunity between stages

Activity

  • Contact created from website chat

Example data only. Nothing here is connected to a real system.

See the system respond

What happens when nobody's in the office.

A new enquiry arrives at 7:42pm

  1. 1A visitor asks a question using website chat.
  2. 2The AI assistant answers and collects their details.
  3. 3A contact is created in the CRM.
  4. 4A new opportunity is added to the pipeline.
  5. 5The visitor books a discovery call.
  6. 6Confirmation is sent by email and SMS.
  7. 7A reminder is scheduled.
  8. 8The assigned team member is notified.

Press play to watch the system handle an enquiry that arrives after hours.

The system should fit the business. Not the other way round.

The starting point may be a website, CRM or booking journey, but the finished system should reflect how the business actually works.

Little Ridge can combine proven platforms with bespoke development, giving businesses the speed of existing technology without being boxed into a rigid setup.

Standard tools

Website, CRM, chat, booking, payments and communications configured quickly using reliable platforms.

Connected workflows

Automations make information move between tools and trigger the right actions at the right time.

Bespoke development

Custom apps, portals and internal tools handle the parts of the process that need something more specific.

Example packages

A few ways the pieces come together.

Customer journey foundation

For businesses that need a stronger website and a reliable way to capture and manage enquiries.

  • Website or landing pages
  • Forms
  • Live chat
  • CRM
  • Basic pipeline
  • Appointment booking
  • Core follow-up

Sales and service system

For businesses that want to manage enquiries, sales and customer communication from one connected setup.

  • Everything in the foundation
  • AI receptionist
  • Advanced pipeline
  • Email and SMS automation
  • Online payments
  • Review requests
  • Reporting

Bespoke business platform

For businesses that need custom workflows, portals or tools alongside their core CRM.

  • Everything in the sales and service system
  • Customer portal
  • Bespoke apps
  • Internal dashboards
  • External integrations
  • Custom automation
  • Ongoing improvement

Every system is scoped around the business. These examples simply show how the pieces can come together.

Why Little Ridge

How we approach it.

One team responsible for the full journey

Standard tools where they make sense

Bespoke development where it creates an advantage

Less manual work and fewer disconnected systems

Designed for your team as well as your customers

Built to improve over time

What could a connected system look like for your business?

Show us how enquiries, customers and work move through your business today. We'll show you what could be simpler, faster and better connected.